A business of any size already knows that mobile devices have taken over. It is not a question of “taking over”; the numbers prove that more searches originate from a mobile device than a desktop computer. It was back in 2015 when Google released that statistic, and it is fair to say that the balance has tipped even farther towards mobile. That is a primary reason for any sort of business or enterprise to have responsive web design.

According to marketing experts, your business needs to align itself with a skilled web design company in order to have the most mobile friendly site possible. This is so “clients and prospects can easily browse and find information, regardless of what type of device (phone, tablet, desktop, etc.) they are using.” It takes knowledge and skill, as well as familiarity with the latest trends to create the finest and most appealing responsive web design, and that is best left in the hands of a reputable web design company.

Mobile or Responsive?

Of course, you may remain one of the many business owners confused by the language associated with mobile access. For example, there are two ways that a web design company might offer their services. They might offer you responsive design or mobile site. The former requires that you have a single website carefully coded to adapt to any and all screen sizes – regardless of which device or platform that site is displayed.

In direct opposition to quality responsive web design is mobile site design, which means you need a subdomain and mobile-only site. Clearly, this is far from efficient and not anything a reputable web design company would offer. So, it is responsive web design you require, but apart from it being the most common way people access the Internet, are there other, valid reasons to work with a web design company rather than doing it in house? In a word: Yes.

User Experience

Here’s the thing, and this is directly from Google’s Think Insights, if a visitor arrives at your mobile website and is “frustrated or doesn’t see what they are looking for, there’s a 61% chance they will leave immediately and go to another website”. Typically, they don’t return. If they like what the find, the statistics indicate that you enjoy a 67% chance of them choosing your service or product.

SEO Likes It

Search Engine Optimization is a key component of modern success. The leading search engines prefer responsive design over any other mobile approach. Why? A single URL keeps things easy and streamlined for the crawlers and bots, and cuts the risk for on page SEO errors.

It Puts You Ahead of the Game

A major benefit and/or reason to go responsive is that it allows your site to adapt to any future advances in mobile devices. Regardless of changes in screen sizes, your site is going to be ready for anything.

If you have yet to pair yourself to a skilled web design company to use response web design, get in touch with the team at Arctic Empire and hear what they can do for your business.