Social media is an essential tool for developers. Regardless of your size or budget, using social media is your best method for effectively and inexpensively connecting with your target audience.

Given the over-saturation of the app store, it’s more important than ever for developers to use social media to differentiate themselves.

Check out our tips and recommendations below on how you can leverage social media to market your app.


1) Make Social Media a Priority


Social media is more than selfies and senseless statuses. Social media is an important tool for reaching and engaging with your audience online. Don’t just tack it on after-the-fact; give social media the respect it deserves and start thinking social when outlining your project specs.

Best practices show integrating social media sharing into your app gives the greatest results for gaining new followers and increasing engagement.

And if social media sharing doesn’t make sense for your app, be sure to include some opportunities for users to Like and Follow you through the app.

The easier you make it for users to connect with you, the more likely they will.


2) Focus Your Social Media Activity


Tumblr! Pinterest! Google+! With all these popular social media sites out there, why wouldn’t you join them all? More networks equal more people listening to you, right? Wrong.

Remember, less is more when marketing on social media. Only use the social media sites that your target audience is active and engaged on.

Say you’re developing an app to simplify networking. Considering your target audience and their interests, should you start a Pinterest account? Probably not. A better-suited social network for marketing an app of that nature would be Twitter or LinkedIn.

The worst thing you can do on social media is create an account on every network under the sun, only to post the same content on each one.

Start simple. Create a Facebook, Twitter, and blog. Get a feel for your brand voice and what content best represents you. Don’t worry about your number of retweets and shares, simply creating content and posting regularly helps to build your brand image and show your audience the value you offer.


3) Reward Users for Connecting With You on Social Media

handsome man typing text message

Many developers make the mistake of using social media as just another way of pitching their audience to solicit more downloads – but people didn’t like your Facebook page to be sold to.

People who took the time to Like your Facebook page clearly have an interest in your company and the content you offer. So, rather than sell your audience, reward them with something meaningful.

Give your audience exclusive previews of upcoming apps, new content in your game, and even virtual currency if your app supports it. Give your audience a reason to follow you on social media and keep them coming back.


4) Use Progress to Fuel Content


You may think creating unique content is too much work, but you probably have more material than you realize.

Just think of all the content you generate during development: whiteboard brainstorms, concept sketches, early alpha builds, and even team lunches – people love to see company culture after all.

For bonus points, highlight the designer/developer behind the piece of content you are posting. For your employee, it’s always nice to be recognized and for your audience, it’s a fascinating look into your company’s inner-workings.

Another great, but more involved, practice for generating unique content is through a developer diary blog. You can leverage what you learned through your development progress to enlighten and engage with your audience.


5) Find Tools to Simplify Social Media


While it can seem overwhelming at first, managing multiple social media accounts can be easily handled by one person. There is a plethora of accessible online tools available for social media marketers to gather, design and deliver powerful content that will resonate with your audience.

Content gathering platforms like Delicious, Feedly or GatherContent, let you can curate web-based content that will be relevant and interesting to your audience based on your search perimeters. Let these resources do the heavy lifting for you.

Now that you have your content, it’s time to package it with an image. After all, it’s been proven that social media posts with visuals get 94% more page views and engagement than those without.

Some great DIY graphic design tools you can use online are Canva, Pixlr, and Sumopaint. These sites will help you turn your raw images into compelling content.

With content curation and graphic design tools covered, the next step is selecting a content delivery tool that works for you. There a several great options to choose from, including Hootsuite, Curata and Sprout Social. And if you really want to keep it basic, the WordPress Editorial Calendar is always available.